【社会人文】美两大组织发起戒烟运动

美国传统基金会（The American Legacy Foundation）旨在建造一个年轻人可以拒绝吸烟且人人都能戒烟的世界，致力于使青年人远离烟草、帮助吸烟者戒烟的全国性公共健康组织.
Mayo Clinic 美国梅约医学中心是国际顶尖的临床医学中心，尤其在外科领域，梅约制定了众多的外科诊治原则，在世界外科学界享有崇高的地位，梅约的住院医生培训更是声名卓著，从而被年青的外科医生视为心中的圣地。

这次,两大组织联手发起戒烟运动,令人期待.

http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=BIOWORLDMTC.story&STORY=/www/story/10-17-2006/0004453285&EDATE=TUE+Oct+17+2006,+10:13+AM

The American Legacy Foundation(R) and Mayo Clinic Announce Collaboration to Reduce Smoking Rates

Creators of Successful Youth Smoking Prevention Campaign truth(R) and
World-Renowned Health Care Organization Join Forces to Help Smokers Quit

WASHINGTON and ROCHESTER, Minn., Oct. 17 /PRNewswire/ -- The American
Legacy Foundation(R) and Mayo Clinic announced today their first
collaboration together, to marry the expertise of the Mayo Clinic's
Nicotine Dependence Center and the American Legacy Foundation's public
health and marketing acumen to help smokers who want to quit to be
successful.
Approximately 45 million Americans in the United States smoke and,
according to a 2004 Centers for Disease Control report, nearly 15 million
smokers tried to quit in the past year. Further research also indicates
that most smokers who want to quit do not understand what it takes to
conquer their tobacco dependence, or indeed underestimate how powerful that
addiction can be.
The American Legacy Foundation, with Mayo Clinic providing clinical
expertise, has developed cessation materials for the pilot phase of EX(SM),
an innovative new multi-channel program designed to help people stop
smoking. The campaign is being test marketed in four U.S. cities from fall
2006 through spring 2007. The two organizations have together created a
quit manual and online resources that intentionally avoid anti-smoking
overtones used in past campaigns and instead provide those who want to quit
with resources to develop a comprehensive quit plan, including expert
advice, pharmacotherapies (nicotine patch, lozenges or gum, or bupropion or
varenicline), preparation and planning. Additionally, this clinical
partnership extends to the foundation's efforts in Hollywood, California.
"Tools such as counseling, online resources and our EX Quit Manual can
reinforce the behaviors that will help a smoker to finally quit," said Dr.
Cheryl Healton, president and CEO of the American Legacy Foundation. "Our
hope is that these planning tools will help reduce the physical and mental
barriers that prohibit smokers from successfully quitting, and teach them
how to conquer their nicotine addictions by changing their knowledge,
beliefs and attitudes related to quitting."
"Mayo Clinic is proud to work with the American Legacy Foundation,"
said Dr. Richard Hurt, director of Mayo Clinic's Nicotine Dependence
Center. "Our Center has helped more than 33,000 people with tobacco
dependence, and through this collaboration we can help even more people to
stop smoking and live healthier and longer lives. Our goal is to use our
clinical expertise to help as many smokers as possible who want to quit to
be successful."
EX Test Market Specifics
The EX pilot campaigns, developed in partnership with lead agency
GSD&M, from Austin, Texas, will include bilingual, multi-cultural
television and radio advertising encouraging smokers who are ready to quit
to receive free cessation counseling and the EX Quit Manual by calling
1-800-QUIT-NOW or by visiting http://www.BecomeAnEx.org. To raise awareness
of the EX materials in the pilot sites, the American Legacy Foundation will
also tap into existing
public health and tobacco control networks including local coalitions
in the following test market cities:
* Buffalo, N.Y.: Pilot launched Sept. 26, 2006
* San Antonio, TX: Launch date Monday, October 30, 2006
* Grand Rapids, Mich.: Launch date Thursday, November 16, 2006
* Baltimore, MD: Launch date Tuesday, Jan. 23, 2007
"With our understanding of tobacco dependence and related health
issues, it is imperative that we work to lessen its impact on society,"
said Dr. Denis Cortese, CEO of Mayo Clinic. "Ultimately we need to stamp
out tobacco use, and this is a step in the right direction."
"We hope that EX will become the factor that makes a difference for the
millions of people in our country who want to quit smoking right now,"
added Healton. "Each of these individuals is someone who could succeed in
their next quit attempt if we reach them with the right combination of
messages and resources."
Legacy will be conducting extensive research evaluating the outcomes of
the campaign in the four pilot cities with the intent of launching EX
nationally in 2007 with a comprehensive public-private alliance of national
and state-based public health, government, nonprofit and corporate
partners.
The American Legacy Foundation(R) is dedicated to building a world
where young people reject tobacco and anyone can quit. Located in
Washington, D.C., the foundation develops programs that address the health
effects of tobacco use through grants, technical assistance and training,
youth activism, strategic partnerships, counter-marketing and grassroots
marketing campaigns, research, public relations, and outreach to
populations disproportionately affected by the toll of tobacco. The
foundation's national programs include truth(R), Great Start(R) and a
Priority Populations Initiative. The American Legacy Foundation was created
as a result of the November 1998 Master Settlement Agreement (MSA) reached
between attorneys general from 46 states, five US territories, and the
tobacco industry. Visit http://www.americanlegacy.org.
Mayo Clinic is a not-for-profit organization with outpatient and
hospital facilities in Scottsdale/Phoenix, Ariz., Jacksonville, Fla., and
Rochester, Minn. It is dedicated to an integrated mission of innovative
patient care, scientific medical research and academic medical education.
Mayo Clinic's hallmark is teamwork -- applying the wisdom and expertise of
numerous specialists for each patient. The mission of Mayo Clinic's
Nicotine Dependence Center is to promote tobacco-free living through an
integrated program of intervention services, education and research. Visit
http://ndc.mayo.edu for more information on the Center or
http://www.mayoclinic.org for more about Mayo Clinic.
Started as an advertising agency in 1971 by six entrepreneurial college
graduates, GSD&M has become a destination for companies seeking visionary
ideas that solve their significant marketing problems. Believing that
collaboration leads to innovation, GSD&M partners with creative thinkers
across a wide and diverse range of disciplines. Their unique style has
helped build some of the country's most respected brands, including BMW,
Wal-Mart, the new AT&T, MasterCard, Chili's, DreamWorks SKG and the U.S.
Air Force.